Do you know how many people searched Google in the past 30 days for exactly what you do? You might not, but you should.
Through keyword research, we know that, every month, 2,900 people search on the phrase "Columbus web designer." That's not 2,900 people (many folks do multiple searches), but even if it's 1,000 folks, that's a lot of people.
Of course, not all 1,000 actually click to our site, but we do show up on page 1 for the search phrase Columbus web designer.